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We Buy More So You Pay Less

Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates "Better Starts Now," searching for and accomplishing goals that better our lives. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand including the Citizen Naismith Trophy, National Merit Scholarship and Good360.


In 1976, Citizen invented the world's first light-powered analog quartz watch that runs using only light as a power source. This technology, now known as Eco-Drive®, can generate power from any light source -- artificial, natural, and even dim light -- to keep watches running without ever replacing batteries.

Eco-Drive converts light into electrical energy which is stored in a rechargeable lithium ion power cell to keep the watch running forever. The ultimate convenience to the wearer is never having to change your watch battery again. Eco-Drive watches are designed so that any light source, no matter how dim, will generate the energy needed to power the watch. Even in total darkness, Eco-Drive watches keep running for more than six months on a full charge.

Atomic Time Keeping

Atomic Timekeeping watches are synchronized to an atomic clock for superior accuracy. With a margin of error of just one second in 100,000 years, Citizen A·T watches receive radio signals from an atomic clock to set the time correctly. The current geographical areas in range of atomic clocks include Japan, China, North America and Europe.

Satellite Wave

With coverage across 40 of the existing UTC standard time zones, watches with Satellite Wave will ensure the most accurate time you will find in any conventional watch. Whether you trek through the desert, cruise the oceans or climb a snowy mountain, you never need to worry about having the correct time.

In 2011, Citizen invented a unique technology: Satellite Wave. It enables watches to receive time signals from orbiting GPS satellites to display precise time and date. Citizen Satellite Wave watches have the world’s fastest* satellite time reception at 3 seconds. Satellite Wave timepieces contain the latest in high-speed motors for watch hands. There are three functions designed to stop the watch hands from moving out of position, performing a crucial role in enabling our Satellite Wave watches to function:

  • Antimagnetic** plates protect the motor from magnetism while not interfering with the antenna’s ability to receive signals
  • Impact Detection involves a circuit that detects shock and instantaneously applies a brake to the motor to prevent watch hands from going out of position
  • Automatic hand correction checks the position of hands regularly, confirms the degree of error and returns hands to the correct position
*As of March 2015, using a light-powered analog watch (according to research data by CITIZEN WATCH CO., LTD.)
**Resists exposure to a direct current magnetic field of 4,800 A/m (within 5cm of magnetism).


The Drive from Citizen collection has gotten a fresh new look. A clean, simple design and unlcuttered details; this brand new intriguing CTO timepiece will keep you going for years to come. Powered by light, with Eco-Drive technology, this maintenance free timepiece will never need a battery change

Blue Angels

The Blue Angels are the Navy's elite flight demonstration squadron renowned for their precision and grace showcased in each of their flight maneuvers. A watch powered by any light with Eco-Drive Technology featuring 12/24-hour time, pilots rotating slide ring and date.


CITIZEN celebrates 30 years of Promaster, our collection of professional-grade sports watches with an appeal for the everyday adventurer. Looking to the past, we reflect on our rich history of timekeeping innovation; Promaster has always been inspired by great adventures, with the highest levels of functionality and endurance for each category in Air, Land, and Sea. As time moves forward, CITIZEN continues its tradition of bold innovation in technology and style with new styles for Fall 2019.

Super Titanium

Watches with 5 times the hardness of stainless steel and lightweight comfort, the Super Titanium™ collection represents our pursuit in bringing something better to peoples’ lives.

Titanium is the fourth most abundant structural metal on Earth. An incredible material that doesn’t react to sunlight, salt water or body chemistry, it reduces the potential of metal allergic reaction and is corrosion-resistant. In 1970, we launched the world’s first watch using solid titanium that was light-weight, hypo-allergenic and resistant to rusting.

In its natural state, titanium is very soft making it extremely difficult to produce watches. Along the way, we’ve developed and improved upon our manufacturing techniques to bring out titanium’s best qualities in our collection of Super Titanium™ watches.

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